在新冠疫情期間，由于感染新冠的成本較高，我國消費(fèi)者廣泛展現(xiàn)出通過食品感染新冠的擔(dān)憂。通過對(duì)我國消費(fèi)者的網(wǎng)絡(luò)問卷調(diào)研，采用選擇實(shí)驗(yàn)方法，研究團(tuán)隊(duì)定量估算了消費(fèi)者對(duì)新冠檢測(cè)食品標(biāo)簽的偏好和支付意愿，并進(jìn)一步細(xì)分不同標(biāo)簽設(shè)立機(jī)構(gòu)、食品來源國對(duì)該支付意愿的影響。研究發(fā)現(xiàn)相較于其他機(jī)構(gòu)設(shè)立標(biāo)簽，消費(fèi)者更偏好政府設(shè)立標(biāo)簽，并且相較于進(jìn)口食品，更偏好國產(chǎn)食品。團(tuán)隊(duì)進(jìn)一步通過影響消費(fèi)者對(duì)新冠疫情的擔(dān)憂，探究消費(fèi)者對(duì)新冠防疫手段的了解對(duì)該支付意愿的影響，進(jìn)而細(xì)分市場(chǎng)，探究不同人口統(tǒng)計(jì)特征消費(fèi)者對(duì)該標(biāo)簽偏好的異質(zhì)性，最后通過一系列情景假設(shè)以及模擬，分析設(shè)立該標(biāo)簽的成本收益，發(fā)現(xiàn)設(shè)立該標(biāo)簽對(duì)消費(fèi)者和生產(chǎn)者都可能帶來收益。
本研究豐富了新冠疫情下食品安全的研究內(nèi)容，為政府和食品產(chǎn)業(yè)的相關(guān)從業(yè)者提供在新冠疫情下減輕消費(fèi)者食品安全擔(dān)憂的途徑，并且為以后可能發(fā)生的類似大型公共衛(wèi)生問題下食品安全的管理提供啟示。
經(jīng)濟(jì)管理學(xué)院施龍中副教授為論文的第一作者，經(jīng)濟(jì)管理學(xué)院、雙水雙綠研究院的陳軒教授為通訊作者。南京財(cái)經(jīng)大學(xué)的陳波副教授參與了本研究。
【英文摘要】
While the transmission of virus SARS-CoV-2 via food is rare,some Chinese food retailers are considering a Covid-19-tested food label.However,how consumers may support such a label is unknown.We quantify Chinese consumers’willingness to pay(WTP)for food carrying a Covid-19-tested label using an online choice experiment.We find that the WTPs for such a label are always positive for all food products considered.The amount of WTP depends on the entities authenticating the labels,country of origin of the food,and consumers’socio-demographic status.Contrary to expectation,the knowledge on Covid-19 does not affect consumer preferences for the Covid-19-tested food labels.Our benefit and cost analysis suggests a possible large benefit of creating and administering a Covid-19-tested food label.This study provides insights for policymakers,global food manufacturers,and retailers to create marketing strategies to alleviate consumer food safety concerns associated with Covid-19.
原文鏈接：https://onlinelibrary.wiley.com/doi/10.1111/cjag.12327
2023年4月3日
來源：華中農(nóng)業(yè)大學(xué)南湖新聞網(wǎng)
